Ampere Games research director Piers Harding-Rolls has claimed that if Call of Duty would be included on a gaming subscription service, it would have a “notable impact on subscriber numbers.”
Speaking with GamesIndustry.biz, the analyst used Microsoft’s Game Pass as an example of the impact Call of Duty could have on the service.
If Call of Duty is added day-and-date to Game Pass, it will have a notable impact on subscriber numbers. Additionally, the inclusion of Warzone with added Game Pass perks will help with engagement and retention.
Call of Duty is regular and big enough to provide a meaningful bump to the subscription opportunity, which in turn may result in publishers reviewing their AAA budgets, product, and monetisation strategies.
Activision Blizzard has been inactive in terms of bringing its games to content services so far, so the extent of positive impact is not really known.
It recently emerged that Microsoft had offered Sony the rights to bring Call of Duty to PlayStation Plus, which Blomberg claims was made to appease the US’s FTC and approve the Xbox format holder’s acquisition of Activision Blizzard.
Microsoft’s president recently said that the company offered Sony a deal to keep Call of Duty on PlayStation platforms for 10 years.
[Source – GI.biz]